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We’ve all heard the adage, go to bed by 11pm to get a full eight hours of beauty rest for your skin to be at its optimum. As much as we’d like to follow such rules, life sometimes just gets in the way. But there’s hope for night owls, by strategically applying your skincare during the golden window of time, your skin will reap most of the benefits even if you go to sleep much later.

Skin follows a regenerative process known as the Circadian Rhythm. At night, sleep-inducing melatonin, known for its antioxidant properties, is produced. Levels of the stress hormone, cortisol, drops, allowing skin to repair itself from the damages endured in the day. Melatonin increases around 9pm, making it the ideal time for your skincare regimen for maximum ingredients penetration to reap as much benefits as possible. Sleep also encourages the body to produce collagen, helping to minimise fine lines.

This makes 9-11pm the ideal time for skincare application. Putting on your skincare during this window of time will improve your skin immensely, restoring it and appearing more radiant as compared to before, even if you actually sleep much later.

Skin’s blood flow increases at night to repair itself, making it the best time to absorb active ingredients. Skin also experiences Trans-Epidermal Water Loss (TEWL) at night, so it is essential to replenish and hydrate your skin during this time. Maximise your skincare during this prime period by applying a rich moisturiser or night cream to boost your skin’s recovery process.